Branding design of an educational project for kids called Laboratorium Wyobraźni (“Laboratory of Imagination”). The idea behind the project was to teach children through fun and by experiencing science in laboratories, interactive exhibitions, or planetary tours.
It was crucial to create a brand that would be attractive to kids. Therefore, the concept is based on a set of robot-like creatures who live in the laboratory and can be considered as play companions for kids. Each of them represents a particular field of science.